INTRODUCTION

Costel Iarca is an artist based in Chicago specializing in contemporary oil paintings. Born in Romania and educated in painting and sculpture, Iarca has been showcasing his art since 1995 in notable galleries and museums in Chicago and New York. His art, a mirror of his soul, is infused with rich colors and dynamic shapes, reflecting his inner emotions and thoughts.

CHALLENGE

The primary objective was to create a brand and website design for Iarca Gallery that would resonate with his artistic philosophy while attracting a broader audience.

SOLUTION

To address this, we introduced an innovative brand system using the elegant and sharp serif font PP Cirka. This typeface, known for its classic forms, vertical axis, and sharp, pointy serifs, perfectly captured the essence of Iarca's art. This choice set the tone for the brand, aligning with the contemporary and bold spirit of his art.
‍
For the website, we embraced a neutral color palette, ensuring that the website wouldn't overshadow the artwork. This balance was essential to create a digital space that felt like an extension of his gallery, where the art remained the focal point.

Implementation

The transformation of Iarca Gallery's digital presence with the new brand and website design had immediate and tangible effects. The reimagined online presence not only attracted a wider audience but also deepened the engagement of viewers with Iarca's work.
‍
Critically, the enhanced digital platform acted as a catalyst for increasing foot traffic to the physical gallery. Visitors, captivated by the online representation of Iarca's artwork, were more inclined to experience his paintings in person. This surge in physical visitors was a direct result of how effectively the website conveyed the essence of Iarca's art.
‍
The branding elements introduced online were seamlessly integrated into the physical gallery space. This consistency ensured that visitors experienced a unified brand identity, whether they were browsing online or walking through the gallery. The continuity between the digital and the physical realms not only strengthened the gallery's brand identity but also provided visitors with a more immersive and cohesive experience.